Role of Advertising in promoting mobile phone: Samsung and Apple
Content
Introduction of Apple & Samsung
Both Samsung and Apple are known for their innovative products and cutting-edge technology, and both companies continue to be major players in the technology industry.
In terms of financial performance, Samsung reported revenue of $265 billion in 2020, while Apple reported revenue of $274.5 billion in the same year.
Both companies have a strong presence in the smartphone market, with Samsung being the largest smartphone manufacturer in the world, and Apple being one of the most profitable. They have also been involved in a number of legal disputes over the years, with Apple accusing Samsung of copying the design of its iPhone and iPad devices.
Role of Advertising in promoting mobile phone: Samsung and Apple
Advertising plays a significant role in promoting mobile phones, particularly for companies like Samsung and Apple. These companies heavily rely on advertising to create brand awareness and drive sales for their mobile phones.
advertising campaigns focus on highlighting the features and capabilities of their mobile phones, such as camera quality, battery life, and durability. They also often promote their phones' compatibility with other Samsung products, such as TVs and smart home devices. Samsung also uses various platforms to advertise their products, including television, print media, social media, and online platforms.
advertising campaigns often focus on the design and user experience of their mobile phones, highlighting the sleek and intuitive interface of the iPhone. They also promote the phone's integration with other Apple products, such as the Apple Watch and AirPods. Apple also uses a variety of platforms to advertise their products, including television, print media, and online platforms.
Samsung and Apple also use celebrity endorsements and sponsorship deals to promote their mobile phones. Additionally, both companies often release new ads and commercials to coincide with the launch of new products or major product updates.
Questions to be asked to the 20 employees of Apple
70%
Yes
Are you satisfied with your job in apple
80%
Yes
Do you feel about the company's approach to innovation and creativity?
60%
Good
How do you feel about the company's approach to work-life balance?
80%
Yes
Do you feel that company take action on corporate social responsibility?
Questions to be asked to the 20 employees of Samsung
60%
Yes
Are you satisfied with your job in Samsung
90%
Yes
Do you feel about the company's approach to innovation and creativity?
50%
Good
How do you feel about the company's approach to work-life balance?
80%
Yes
Do you feel that company take action on corporate social responsibility?
Questions to be asked to the 50 customers
54%
Apple
Which phone are you using now, Samsung/Apple?
76%
Apple
which phone do you recommend Samsung/Apple to a friend or family member?
70%
Apple
Which has better customer service experience , Samsung/Apple?
66%
Samsung
Which phone has more features,Samsung/Apple?
In conclusion -
We can say Apple has more brand image in respect of Samsung mobiles and due to its no questions asked policy it has a better customer service experience than Samsung. but in comparison of features may be apple has more features but due to its complexity people find difficult to use apple phones in respect of Samsung phones as Samsung phones features are easy to explore so customers finds more features in it.